Abstract
Winona's local events and festivals have attracted many residents and visitors from outside. Understanding the event participants' profiles is important for event organizers to develop more effective marketing strategies and to manage the events better. To support the local events/festivals in Winona, collaborating with Frozen River Film Festival, RTTR370 – Festival and special event planning class will conduct research investigating the profiles of the local event/festival participants in Winona as a class project. A survey including questions about event participants' demographic information and past event experience was developed to collect data. The survey will be distributed in early April 2024. Any adult who has attended events/festivals in Winona is eligible to participate in the survey. The data will be analyzed statistically. The research is expected to reveal the comprehensive profile of the local event/festival participants such as demographics, residency, and motivation to attend events/festivals. The research outcome is expected to contribute to Winona's tourism, hospitality, and community development.
College
College of Nursing & Health Sciences
Department
Recreation, Tourism & Therapeutic Recreation
Campus
Winona
First Advisor/Mentor
Hyunseo (Violet) Yoon
Location
Ballroom - Kryzsko Commons
Start Date
4-18-2024 1:00 PM
End Date
4-18-2024 2:00 PM
Presentation Type
Poster Session
Format of Presentation or Performance
In-Person
Session
2a=1pm-2pm
Poster Number
12
Who Visits the Local Events in Winona?
Ballroom - Kryzsko Commons
Winona's local events and festivals have attracted many residents and visitors from outside. Understanding the event participants' profiles is important for event organizers to develop more effective marketing strategies and to manage the events better. To support the local events/festivals in Winona, collaborating with Frozen River Film Festival, RTTR370 – Festival and special event planning class will conduct research investigating the profiles of the local event/festival participants in Winona as a class project. A survey including questions about event participants' demographic information and past event experience was developed to collect data. The survey will be distributed in early April 2024. Any adult who has attended events/festivals in Winona is eligible to participate in the survey. The data will be analyzed statistically. The research is expected to reveal the comprehensive profile of the local event/festival participants such as demographics, residency, and motivation to attend events/festivals. The research outcome is expected to contribute to Winona's tourism, hospitality, and community development.
