Description
Ethical sensitivity is investigated in an illustrative analysis of two female television news viewers. Transcripts of structured, in-depth interviews were analyzed according to four critical content dimensions of ethical sensitivity reflecting interviewees' mentions of story characteristics, ethical issues, consequences, and stakeholders. Cognitive maps illustrate the reasoning processes of the two viewers, one with relatively high and the other with relatively low ethical sensitivity. This study provides a detailed description of a new application of a research procedure, and gives detailed examples of how subdimensions of ethical sensitivity interact and relate to a person's reasoning processes. The study is a pilot demonstration of a promising methodology and a precursor to more investigations on more viewers, more types of content, and more media.
Publication Date
11-17-1997
Publisher
Taylor and Francis
Keywords
Communication Studies, Faculty Works, Scholarship, Cognitive Mapping, Psychology
Department
Communication Studies
Recommended Citation
Lind, Rebecca A.; Rarick, David L.; and Swenson-Lepper, Tammy T., "Cognitive Maps Assess News Viewer Ethical Sensitivity" (1997). Communication Studies Faculty Works. 4.
https://openriver.winona.edu/communicationstudiesfacultyworks/4
Unique Identifier
WSUCMSTFACWORKS-1997-Swenson-Lepper-Cognitive Maps Assess News Viewer Ethical Sensitivity.pdf
Comments
Lind, R. A., & Rarick, D. L. (1997). Cognitive maps assess news viewer ethical sensitivity. Journal of Mass Media Ethics, 12(3), 133–147. https://doi.org/10.1207/s15327728jmme1203_1