The Impact of Mood on message Formulation: A Study of Emotion and Message Design Logic

Authors

Kelly Herold, Winona State University
Jerri Rudloff, American Society of Mediators
Shirley Whitfield, Northeast Louisana State University

Description

This study explores mood effects on message construction and message design logic. Previous research has demonstrated that mood affects memory, cognition processing, message retrieval, and message construction. Since these cognitive processes are fundamental to the construction of messages, mood should affect message design logic. This study examined O'Keefe's research on message construction and found her study neglected the influence of moon on message design logic. An experimental study is reported which tests this hypothesis. Results suggest that mood and message design are indeed associated. This article was published in the

Publication Date

1-1-1996

Keywords

Communication Studies, Faculty Works, Scholarship, Mood, Psychology, Food

Department

Communication Studies

Recommended Citation

Herold, Kelly; Rudloff, Jerri; and Whitfield, Shirley, "The Impact of Mood on message Formulation: A Study of Emotion and Message Design Logic" (1996). Communication Studies Faculty Works. 2.
https://openriver.winona.edu/communicationstudiesfacultyworks/2

Unique Identifier

WSUCMSTFACWORKS-1996-Herold-Impact of Mood on Message Formulation.pdf