Description
This study applies a multidimensional assessment of ethical sensitivity to 104 viewers' descriptions and evaluations of a local TV news story about a hit-and-run accident. Ethical sensitivity is measured along four dimensions or abilities: ability to notice relevant story characteristics, ethical issues, consequences, and stakeholders. Cluster analysis reveals eight distinct clusters or patterns of ethical sensitivity abilities, which we label broadly aware, outcome oriented, consequence oriented, stakeholder oriented, issue oriented, fact oriented, outcome oriented, and broadly unaware.
Publication Date
1-1-1998
Keywords
Communication Studies, Faculty Works, Scholarship, Ethics, Media
Department
Communication Studies
Recommended Citation
Lind, Rebecca A.; Swenson Lepper, Tammy T.; and Rarick, David L., "Identifying Patterns of Ethical Sensitivity in TV News Viewers: An Assessment of Some Critical Viewing Skills" (1998). Communication Studies Faculty Works. 5.
https://openriver.winona.edu/communicationstudiesfacultyworks/5
Unique Identifier
WSUCMSTFACWORKS-1998-Swenson-Lepper-Identifying_patterns_of_ethical_sensitivity.pdf
Comments
Identifying Patterns of Ethical Sensitivity in TV News Viewers: An assessment of some critical viewing skills. Journal Of Broadcasting & Electronic Media, 42(4), 507.