The Spirit of Winona (2000-2005) and the Spirit of the Heartland (2005-2010) are both programs produced by host Joyce Woodworth and Hiawatha Broadband Communications (HBC) Studios. These television programs cover a variety of topics: art, architecture, business, cooking, crafts, events, gardens, history, interviews, organizations, performances, schools, and tours. In the 200th show Woodworth provides an overview of the origins of both series. Streaming access is possible through a partnership with Joyce Woodworth, HBC, and Winona State University Krueger Library.

Spirit of Winona and Spirit of the Heartland are organized together by subject (coming soon, see categories below), by each series, and all videos are compiled into one collection (coming soon)

• Arts, Crafts, Performances, Fashion, Cooking, and Gardening
• Businesses, Organizations, Tours
• Events, History, Interviews