Essays in Education


Strategic planning has become the practical approach to organizational management in most of organizations in the new era, when the world has undergone major social, political, economic, technological and demographic changes. Like other organizations, in this hyper-competitive world, universities have to analyze their environments both internally and externally to identify their strengths and weaknesses as well as to optimize their opportunities and reduce the threats to their institutions. The purpose of this article is two fold. Firstly, the concept of SWOT analysis as a strategic tool to help universities to adapt to changes is discussed. Secondly, a SWOT framework to analyze Can Tho University is also presented.

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