Maxwell Branding
Presenter(s)
Lily Schartau
Abstract
Maxwell Branding was my capstone project within the Design Program. For this project, I applied all my accumulated skills from both class work and internships to create a brand identity for Stout Fashion Design student Will Maxwell Schartau. This project involved interviewing the client to determine their needs and included creating the most important asset: a website that serves as a portfolio for Maxwell, along with other marketing materials such as a Linktree, social media page, business cards, labels, and stickers. The goal was to have all these assets ready for Maxwell's senior year to help him secure an internship or full-time position immediately after graduation.
College
College of Liberal Arts
Department
Art & Design
Campus
Winona
First Advisor/Mentor
Danilo Bojic
Location
Kryzsko Great River Ballroom, Winona, Minnesota; United States
Start Date
4-23-2026 10:00 AM
End Date
4-23-2026 11:00 AM
Presentation Type
Poster Session
Format of Presentation or Performance
In-Person
Session
1b=10am-11am
Poster Number
68
Maxwell Branding
Kryzsko Great River Ballroom, Winona, Minnesota; United States
Maxwell Branding was my capstone project within the Design Program. For this project, I applied all my accumulated skills from both class work and internships to create a brand identity for Stout Fashion Design student Will Maxwell Schartau. This project involved interviewing the client to determine their needs and included creating the most important asset: a website that serves as a portfolio for Maxwell, along with other marketing materials such as a Linktree, social media page, business cards, labels, and stickers. The goal was to have all these assets ready for Maxwell's senior year to help him secure an internship or full-time position immediately after graduation.
