Presenter(s)
Lauren Larson
Abstract
I work as a social media and admissions intern at Winona State University's admissions office. Located in Winona, MN, in Maxwell Hall on the WSU campus. For this internship, I was tasked with creating content for the WSU admission platform, typically on TikTok and Instagram. To go along with creation, I was also involved in the behind-the-scenes, looking at analytics. Another responsibility was giving the welcome speech before tours to prospective students and their families. I also gave tours during the larger events held by the admission office, such as Warrior Way Day and OGVs. I can apply what I have learned as an admissions intern to communication study theories/ terms such as mass communications, social exchange theory, norms, symbols, chronemics, and SWOT analysis to my presentation. I will also discuss the outcomes expected for my Communication track of Applied Communication and how they can be applied to my internship. Finally, I will go over the lessons and skills that I have gained throughout this internship that will be useful to my future career.
College
College of Liberal Arts
Department
Communication Studies
Campus
Winona
First Advisor/Mentor
Tammy Swenson Lepper
Location
Kryzsko Great River Ballroom, Winona, Minnesota; United States
Start Date
4-23-2026 10:00 AM
End Date
4-23-2026 11:00 AM
Presentation Type
Poster Session
Format of Presentation or Performance
In-Person
Session
1b=10am-11am
Poster Number
26
Scrolling TikTok, like it’s my job… because it is
Kryzsko Great River Ballroom, Winona, Minnesota; United States
I work as a social media and admissions intern at Winona State University's admissions office. Located in Winona, MN, in Maxwell Hall on the WSU campus. For this internship, I was tasked with creating content for the WSU admission platform, typically on TikTok and Instagram. To go along with creation, I was also involved in the behind-the-scenes, looking at analytics. Another responsibility was giving the welcome speech before tours to prospective students and their families. I also gave tours during the larger events held by the admission office, such as Warrior Way Day and OGVs. I can apply what I have learned as an admissions intern to communication study theories/ terms such as mass communications, social exchange theory, norms, symbols, chronemics, and SWOT analysis to my presentation. I will also discuss the outcomes expected for my Communication track of Applied Communication and how they can be applied to my internship. Finally, I will go over the lessons and skills that I have gained throughout this internship that will be useful to my future career.
