Winona family YMCA Marketing Intern Student
Presenter(s)
Robert O. Spain
Abstract
This poster will present my experience as a Marketing Coordinator Intern at the Winona Family YMCA in Winona, Minnesota. In this role, my responsibilities have included building positive relationships with staff, compiling an annual book report highlighting major events and accomplishments at the YMCA, capturing photographs at community events, and helping develop new outreach strategies. I have also worked on planning member and staff spotlight features to highlight stories within the YMCA community, as well as working on the creation and management of a TikTok account to expand the organization’s digital presence. Throughout this internship, I will relate what I have learned to key concepts and theories from my Communication Studies major, including interpersonal communication with staff and members, audience analysis, branding compliance, and media strategy. I will also connect these experiences to the learning outcomes for my Communication Studies track, demonstrating growth in professional communication, relationship building, and strategic messaging. Specifically, this internship has allowed me to practice leadership and advocacy skills by first initiating contact with the senior director of operations, Lisa Engfer, to put myself in the position of getting this role as a marketing intern. Additionally, creating compelling and adaptable messages through the work that I have created for the YMCA, and using digital communication platforms to network and engage the community. Finally, I will reflect on lessons from this internship that I will carry into the professional world. These include the importance of building strong professional relationships, the value of clear and adaptable communication, understanding how to engage audiences effectively, and how to use digital platforms strategically to expand reach and impact. I will relate what I’ve learned in these areas to demonstrate how my internship experience has prepared me to apply communication principles and leadership skills in future professional settings.
College
College of Liberal Arts
Department
Communication Studies
Campus
Winona
First Advisor/Mentor
Tammy Swenson Lepper
Location
Kryzsko Great River Ballroom, Winona, Minnesota; United States
Start Date
4-23-2026 10:00 AM
End Date
4-23-2026 11:00 AM
Presentation Type
Poster Session
Format of Presentation or Performance
In-Person
Session
1b=10am-11am
Poster Number
72
Winona family YMCA Marketing Intern Student
Kryzsko Great River Ballroom, Winona, Minnesota; United States
This poster will present my experience as a Marketing Coordinator Intern at the Winona Family YMCA in Winona, Minnesota. In this role, my responsibilities have included building positive relationships with staff, compiling an annual book report highlighting major events and accomplishments at the YMCA, capturing photographs at community events, and helping develop new outreach strategies. I have also worked on planning member and staff spotlight features to highlight stories within the YMCA community, as well as working on the creation and management of a TikTok account to expand the organization’s digital presence. Throughout this internship, I will relate what I have learned to key concepts and theories from my Communication Studies major, including interpersonal communication with staff and members, audience analysis, branding compliance, and media strategy. I will also connect these experiences to the learning outcomes for my Communication Studies track, demonstrating growth in professional communication, relationship building, and strategic messaging. Specifically, this internship has allowed me to practice leadership and advocacy skills by first initiating contact with the senior director of operations, Lisa Engfer, to put myself in the position of getting this role as a marketing intern. Additionally, creating compelling and adaptable messages through the work that I have created for the YMCA, and using digital communication platforms to network and engage the community. Finally, I will reflect on lessons from this internship that I will carry into the professional world. These include the importance of building strong professional relationships, the value of clear and adaptable communication, understanding how to engage audiences effectively, and how to use digital platforms strategically to expand reach and impact. I will relate what I’ve learned in these areas to demonstrate how my internship experience has prepared me to apply communication principles and leadership skills in future professional settings.
Comments
Spain, Robert O