Navigating the Game: A Study of NIL Opportunities for Division II Student Athletes

Abstract

Significant implications for the landscape of college athletics in the United States are on the line as schools and students navigate Name, Image and Likeness (NIL) endorsements and policies. Headlines and commentary focus on NIL endorsement implications at the most competitive - Division I - college programs. This paper reveals how NIL endorsements are unfolding in the Division II and Division III college athletics. Through quantitative research of current Division II college athletes nationwide, this paper aims to analyze the prevalence and types of NIL endorsements in this group, understand the degree to which student athletes support current NIL policies, and the personal impact NIL endorsements have on these student athletes. The findings of this study reveal valuable insights into this large but unstudied population.

College

College of Business

Department

Business Administration

Campus

Winona

First Advisor/Mentor

Stephanie Schartel

Second Advisor/Mentor

Marcy Faircloth

Third Advisor/Mentor

Jason Kight

Location

Ballroom - Kryzsko Commons

Start Date

4-18-2024 10:00 AM

End Date

4-18-2024 11:00 AM

Presentation Type

Poster Session

Format of Presentation or Performance

In-Person

Session

1b=10am-11am

Poster Number

30

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Apr 18th, 10:00 AM Apr 18th, 11:00 AM

Navigating the Game: A Study of NIL Opportunities for Division II Student Athletes

Ballroom - Kryzsko Commons

Significant implications for the landscape of college athletics in the United States are on the line as schools and students navigate Name, Image and Likeness (NIL) endorsements and policies. Headlines and commentary focus on NIL endorsement implications at the most competitive - Division I - college programs. This paper reveals how NIL endorsements are unfolding in the Division II and Division III college athletics. Through quantitative research of current Division II college athletes nationwide, this paper aims to analyze the prevalence and types of NIL endorsements in this group, understand the degree to which student athletes support current NIL policies, and the personal impact NIL endorsements have on these student athletes. The findings of this study reveal valuable insights into this large but unstudied population.