Recruiting student-athletes is one of the fundamental elements of success for college-level athletic coaches. The COVID-19 pandemic made student-athlete recruitment next to impossible due to restrictions on in-person activities. Utilizing Participatory Action Research (PAR), this study sought to understand the experiences of four athletic coaches in one Midwest college basketball program. Three themes from this study that informed the recruitment process during disruption were: theme 1: traditional recruiting replaced with technology-enabled recruiting. theme 2: inability to engage in person hinders interactions and communication, and theme 3: roster management and player development inconsistent with disruption. This study reveals a need for further exploration of future recruitment policies and procedures with consideration for potential disruptions at the institutional level. Contingency planning and examination of internal practices are critical to maintain some level of operation in the midst of rapid change.



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