Description
Numerous institutions encourage and implement service-learning and experiential learning to expose their students to professional, real experiences in their field. However, few extend this application to large, introductory courses. This study examined students’ perceived knowledge, skills, and abilities (KSAs) gained in a large, introductory communication course when engaging in an experiential learning project. Students participating developed a social media campaign that addressed a professional client’s social media needs. This work used a survey with a scale and openended questions to detail the wide range of KSAs gained and extends understanding for experiential learning outcomes for students and faculty. Results support the extension of service-learning and experiential learning in introductory communication courses and their ability to prepare students for future communication careers.
Publication Date
1-1-2024
Publisher
Kentucky Journal of Communication
Keywords
Social Media; Instructional Communication; Mass Communication; Communication and Technology; Career Preparation
Department
Communication Studies
Recommended Citation
Aksoy, Ahmet and McCord, Amber, "Preparing the Future Communication
Professional: Exploring Student’s Perceived
Knowledge, Skills, and Abilities through
Experiential Learning Projects" (2024). Communication Studies Faculty Works. 56.
https://openriver.winona.edu/communicationstudiesfacultyworks/56
Unique Identifier
2024-Aksoy and McCord- Preparing the Future Communication Professional
Comments
Kentucky Journal of Communication Vol. 42, No. 2, 2024 pp. 105–124