Date Capstone Completed


Document Type

Capstone Presentation

Degree Name

Masters of Science in Leadership Education: Sport Management


Leadership Education


Raymond Martinez


Winona, Minnesota


One significant result of the pandemic was the cancellation of athletic events, games, and tournaments across various sports. This disruption forced coaches to develop new ways to communicate with recruits, attract student-athletes to campuses, and started a new era in athletic recruitment. The significant importance of recruitment on college athletic operations, especially in building competitive programs, is one of the most overwhelming challenges. Understanding coach responses to student-athlete recruitment during a crisis may offer tactics for improvement in recruitment practices.



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