Abstract
There are numerous local events and festivals in Winona. Event organizers in Winona need to understand the event/festival experience to enhance the event/festival experience and grow further. For destination marketers in Winona, this information is crucial to attracting more visitors from outside, as local events and festivals are effective destination attractions. Collaborating with Frozen River Film Festival, RTTR370 – Festival and special event planning class will conduct research investigating the local event/festival experience in Winona as a class project. A survey including a series of questions regarding event experience was developed to collect data and will be distributed in early April 2024. Adults who have attended events/festivals in Winona can participate in the survey. Both quantitative and qualitative data will be gathered and analyzed. The research will show the event/festival participants' post-visit evaluation of their recent event/festival experience and their behavioral intentions regarding the event/festival. The result of this research is expected to contribute to Winona's tourism, hospitality, and community development.
College
College of Nursing & Health Sciences
Department
Recreation, Tourism & Therapeutic Recreation
Campus
Winona
First Advisor/Mentor
Hyunseo (Violet) Yoon
Second Advisor/Mentor
Community partner: Frozen River Film Festival
Location
Ballroom - Kryzsko Commons
Start Date
4-18-2024 1:00 PM
End Date
4-18-2024 2:00 PM
Presentation Type
Poster Session
Format of Presentation or Performance
In-Person
Session
2a=1pm-2pm
Poster Number
17
Included in
Evaluating the Local Event Experience in Winona
Ballroom - Kryzsko Commons
There are numerous local events and festivals in Winona. Event organizers in Winona need to understand the event/festival experience to enhance the event/festival experience and grow further. For destination marketers in Winona, this information is crucial to attracting more visitors from outside, as local events and festivals are effective destination attractions. Collaborating with Frozen River Film Festival, RTTR370 – Festival and special event planning class will conduct research investigating the local event/festival experience in Winona as a class project. A survey including a series of questions regarding event experience was developed to collect data and will be distributed in early April 2024. Adults who have attended events/festivals in Winona can participate in the survey. Both quantitative and qualitative data will be gathered and analyzed. The research will show the event/festival participants' post-visit evaluation of their recent event/festival experience and their behavioral intentions regarding the event/festival. The result of this research is expected to contribute to Winona's tourism, hospitality, and community development.
