One of the most important elements in crisis management is working with the media. However, media relations is also one of the most overlooked areas of crisis management. This article discusses concrete methods for school administrators and spokespersons to build a positive relationship with the media, which will allow the media to cover crisis events at your school without getting in the way of your efforts to manage that crisis.
Spaulding, Angela and Correa, Cheree
"Crisis Management and Media Relations: Preparing for Media Involvement in a School Crisis,"
Essays in Education: Vol. 15
, Article 17.
Available at: https://openriver.winona.edu/eie/vol15/iss1/17