Date Capstone Completed

8-2021

Document Type

Thesis

Degree Name

Masters of Science in Leadership Education: Organizational Leadership

Department

Leadership Education

Advisor

Theresa Waterbury

City

Winona

Abstract

Students pursing higher education are inundated with information meant to recruit them to the college or university. Institutions compete for a prospective student’s attention through multiple mediums and platforms (Hagedorn, 2006). It is to the institutions benefit to continue to update recruitment practices to maintain a competitive advantage. The university admissions office central role is to recruit students and implement recruitment strategies. The COVID-19 global pandemic forced admissions offices to pivot efforts into increasing or relying solely on virtual student engagement to meet safety requirements. The transition highlighted the need to fill gaps in virtual student engagement initiatives and knowledge. The focus of this research examines what virtual student engagement are universities leveraging and what virtual student engagement best practices are used to assist prospective students through the admissions process.

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.