Description

Environmental communication is centered around the communication practices that inform our audiences about environmental affairs. The study looks at the communication approaches delivered by an environmental organi=ation in South Carolina. Posts over the course of eight months were viewed and categori=ed through the Rademaekers and Johnson-Sheehan (2014) framework used to reframe climate change science in public communication. A qualitative textual analysis revealed these practices are sufficient to communicate with audiences on environmental matters in South Carolina. Our results also found the addition of the frame of civic engagement amongst its audiences. These findings inform us on social media's role in aiding environmental organi=ations with framing science content to publicly communicate and engage with their audiences.

Publication Date

1-1-2024

Publisher

Carolinas Communication Annual

Keywords

Environmental Information; Social Media; Facebook; South Carolina; Facebook; Communication Studies

Department

Communication Studies

Comments

Carolinas Communication Annual XXXX

Unique Identifier

2024-Harris and Aksoy-Examining Environmental Communication Through Facebook

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